Posted on GM’s blog in response to their ad mocking cycling. Let’s see if they actually approve the comment:
Strike 1: My family owned an Oldsmobile Diesel. Remember those? Even if you do, I’m sure you wish you didn’t. NOT GM’s finest hour.
Strike 2: Saturn – “A different kind of car company”. Lots of hype but ultimately a lackluster car – I wish I had purchased a Honda or a Subaru.
Strike 3: Showing that you still don’t get it.
Nothing short of a sustained and genuine “share the road” campaign poking fun at your clueless and insensitive ads could possibly salvage your company’s reputation in my mind. I’ll own cars for 2 or 3 more decades but not one of yours.