How we move – Human Data
Recently, the company behind Strava, an app designed to track running and cycling activity for individual athletes and bike commuters, released “Strava Metro”. The idea behind Strava Metro is to aggregate individual runs and bike rides into a product that transportation planners and advocates can use in active transportation planning. On the surface, the heat maps Strava produces are impressive, if not mesmerizing. The chief complaint I have with Strava, however, is that it requires active intervention by the user to collect data. This skews the data Strava collects toward bike “roadies”, “mountain bikers”, and long distance commuters rather than utility/cargo/last miler cyclists. My personal experience with Strava reflects this as I’ve long used Strava to track my bike commutes but often don’t bother to track my short ride to the Park & Ride or the two mile ride I make to the grocery store. Strava also makes no attempt to include walking data which is a huge omission, especially when the goal is to remove impediments to active transportation choices. All this means that Strava’s heat maps are, at best, a flawed and impartial view into how people choose to get around their city.
A better alternative would be an app that tracks all activities throughout the day without intervention by the user. The tracked data would be anonymized, aggregated, and published in maps useful for active transportation planners and advocates. While I have yet to find a source as well presented as Strava’s Heat Maps, a close second can be found in Human Co’s city ranking site. This site presents aggregated movement data for users of Human, a simple app designed to encourage users to move at least 30 minutes a day. The data gathered by Human is still skewed toward a demographic that includes smart phone users and would need to be used with caution, but at least it makes an attempt to gather data on ALL of the ways we move around our cities, including motorized transport. The biggest surprise I found: Washington DC ranks higher than New York in “Active Transportiation” (Non-motorized trips) as well as walking trips.
Let’s hope that Human Co enhances this data and encourages more data collection, beyond their current targeted demographic of people trying to move at least 30 minutes a day.