PSA Recycling to help speed RapidRide – What PSA would *you* add?
With the upcoming demise of the Ride Free Area in Seattle, there will be at least one opportunity for a bit of recycling… Of a Public Service Announcement. Yes, I know Metro could simply add more PSAs to this list, but just for fun, lets assume the total number of PSAs bus drivers can choose from is limited. (After all, do you really want your bus driver searching through a long list to find the PSA he or she is looking for?)
When the Ride Free Area is discontinued later this year, the “Have your fare ready before exit” PSA will no longer be necessary. I’d like to use this slot for an educational message on RapidRide routes that explains how to speed boarding at RapidRide stops. This announcement would encourage back door use for exiting and for boarding when you have a valid fare – such as a transfer or an ORCA card that has been tapped at the curb. Even several months after the start of Rapid Ride service on the eastside, I *still* have passengers crowding to get onto the front door so they can tap their ORCA card or show me a transfer. The whole point of RapidRide, especially at crowded stops, is to get passengers to use ALL of the doors.
At stops where passengers “get it”, things work well – I stop, open 3 doors, and 10-30 people stream on and off of the bus in less than 20 seconds. (140th Ave NE & NE 8th in the morning is a great example) Adding this PSA would also allow announcements in other languages although choosing one or two from the diversity of languages spoken along the B Line might be tough.
But that’s my view from my little slice of the world, how about you? What PSAs would you like to hear?