Home > Bicycling, Car Culture > GM: 3 Strikes and you’re out

GM: 3 Strikes and you’re out

October 13, 2011 Leave a comment Go to comments

Posted on GM’s blog in response to their ad mocking cycling.  Let’s see if they actually approve the comment:

Strike 1:  My family owned an Oldsmobile Diesel.  Remember those?  Even if you do, I’m sure you wish you didn’t.  NOT GM’s finest hour.

Strike 2:  Saturn – “A different kind of car company”.  Lots of hype but ultimately a lackluster car – I wish I had purchased a Honda or a Subaru.

Strike 3:  Showing that you still don’t get it.

Nothing short of a sustained and genuine “share the road” campaign poking fun at your clueless and insensitive ads could possibly salvage your company’s reputation in my mind.  I’ll own cars for 2 or 3 more decades but not one of yours.

Links:

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  1. YoBusDriver
    October 16, 2011 at 7:21 am | #1

    I couldn’t believe that ad when I saw it. You know their marketing director was fired once that ad hit the internet and got the backlash it did. Can you post their reply is they choose to reply?

    • October 16, 2011 at 9:55 am | #2

      Do you have a link to a story about the marketing director being fired? I couldn’t find any information on that.

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